14 | The Key is Networking

Dec 6, 2020

Hey guys,

I’ve been working this week on constructing the framework for my YouTube channel in addition to some branding elements. It’s clear to me that there’s a lot to do here and I’m excited to start implementing some of those concepts I’ve recently learnt.

I’ve also been playing around with YouTube Shorts and looks like the algorithm doesn’t do much in the first couple of days but after that boom! I woke up with 500 views in just one single Short. This is definitely something I want to explore more and perhaps will start publishing once a week in that format in addition to a long one on weekends.

At this point my only real goal with my channel is to publish one video a week (if I can 2!) for the next 2 years. I know there are many things to improve but this will happen organically. The more I do and the more feedback I get, the easier it becomes.

What’s key for me is to create the habit and develop it on a weekly basis as I currently do with this newsletter and my blog.

Have a great week and enjoy the content below!

Alejandro

🎥 This Week's Videos

📝 This Week's Blog Post

When I was at secondary school, one of my favourite subjects was maths. I remember practicing hours to have a good performance. There was one thing that I learnt very young in that class that changed how I think of money: double investments.

💸 Financial Freedom

Social Media trends are exploding. But particularly, food related. TikTok is mind blowing. There’s at the moment a massive trend in Dalgona Coffee which is simply instant coffee, sugar and hot water whisked to make it light and foamy. Then you can add cold milk.

Honestly, that’s not new as we know the Greek frappé or similar concepts in India, Pakistan and Sri Lanka. But the visual impact skyrocketed during the pandemic.

I wouldn’t dismiss signals and trends from social media anymore. Sometimes they tell us something. Where people go, money flows?

🛠️ Work Smarter (Not Harder!)

Last week, we talked about multitasking. I keep reminding myself about the importance of sleeping and next week I’ll publish a video on that topic. This is something I’ve been trying to educate myself for at least 3 years.

Because sleep matters. Sleep makes us more productive. Material benefits for whatever type of work we do. In fact, a sleep disorder can contribute to serious diseases. It’s not my opinion, there’s scientific evidence and feel free to follow Matt Walker as he’s a scientist and professor of neuroscience and psychology. In fact, he’s one of the most respected intellectuals when it comes to sleep subject. Also you can read my article on sleeping habits.

What I’m learning is that there are cycles where I can be more productive if I had an 8-hour-sleep. When I tried to sleep 5-6 hours, I tried to repeat the same tasks and didn’t perform as well as when I slept 8 hours. This is just an amateur experiment I’ve been doing but I’ll definitely report back next Sunday when I publish a new video on my channel.

🧳 Lifestyle Design

This week I was reviewing some of my highlights on Readwise and one particularly drew my attention from James Clear:

Habit tracking helps keep your eye on the ball: you’re focused on the process rather than the result.

I agree that if we get stuck with the “losing weight” general goal, then habits are not created.

What works for me is to keep the streak alive and become the type of person that doesn’t miss the workouts. This is who I want to be rather than short term unrealistic and not sustainable goal such as “I want to lose 5 kg to fit in X,Y,Z”. This is not big enough. What’s bigger for me is that workouts make me happy, make me feel optimistic, release my stress and I become more positive and energetic.

How do you create your habits and set up your goals?