19 | The Green Business

Hey guys,

This week I've been thinking more and more about Sustainability.

Elon Musk has become the richest person in the world, replacing Amazon's founder Jeff Bezos. Looking at this chart we can see a soaring Tesla stock price in the last year. An increase of 743% to be precise and he has a 20% stake. According to Bloomberg Billionaires Index, he's now worth $209 billion. He literally made $160 billion in one year.

But how a company selling less than 1% of the world's car became so valuable? The answer is sustainability. Governments keep announcing further measures to reduce the internal combustion engines and carbon emissions, hence we don't need to be super smart to understand that electric cars are becoming instrumental.

In Harvard Business School, they taught me this would be a “Regulation Forces De-Carbonization” scenario as power companies are compelled to invest in renewable energy by risk of regulatory action but investments in renewable energy will probably be profitable in the future as well. However, the interesting scenario will be the “Green Paradise” when carbon is fully regulated, making the costs of renewable energy competitive with fossils fuels.

The energy sector is the largest contributor to the global greenhouse gas emissions (including transport) but right after this we have agriculture, forestry and land use. It still feels that the global food system has limited viable technological solutions to this challenge. There's an interesting chart here breaking down the components by gas emission within the food industry. The outcome is that livestock and fish farms are the largest contributors due to methane from cattle's digestion (enteric fermentation), emissions from manure/pasture management and fuel use from fisheries.

Beef and lamb seem to be challenged more and more. There are some promising start-ups making lab-grown meat. Controversial elements for the vegan industry but we'll leave that conversation for another time.

Understandably, the energy sectors takes priority over the agricultural one. But… it feels like the next big billionaire might be connected to the food industry following Elon Musk example.

Have a great week and enjoy the content below!

Alejandro

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🎯 This Week’s Quote

The pain of failure correlates to the height of expectation.

Atomic Habits by James Clear

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📝 This Week's Blog Post

Few months ago I’ve done one of the most amazing trips in the largest region in Scotland. The region that is home to sensational scenery, including the iconic Loch Ness. Welcome to the Scotland’s Highlands.

Read more: Scotland’s Most Scenic Trip, Travel The Highlands

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🎥 This Week's Videos

In this video I'll be sharing the Scotland's most scenic trip I've recently done. Worth doing this trip in 2021, when we're allowed again.

In this video I'll be doing my seventh #SHORTS where I unbox the minimalist handheld tripod I take to all my trips. Peter McKinnon is a big fan of it!

Have you enjoyed the recent videos? Then please feel free to hit the button below to subscribe to the channel so I can keep making more free videos every week. 🚀