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55 | How Did a Tyre Shop Become the Authority on Fine Dining?
This week, I released a video -> Inside The Best Restaurants In The World | 3 Michelin Star London. I'd love to hear your thoughts! 👂 👀
I wanted to do an experiment and tried something new so I went to all 5 restaurants awarded 3 Michelin Stars in London over the past 14 months. 🍽️
Sketch Lecture Room & Library → on 24th July 2020
Alain Ducasse at The Dorchester → on 25th September 2020
Restaurant Gordon Ramsay → on 26th May 2021
CORE by Clare Smyth → on 15th July 2021
Hélène Darroze at The Connaught → on 22nd September 2021
What is a Michelin star restaurant? It's the ultimate hallmark of culinary excellence. Every year, restaurants with very high standards can be awarded 1, 2 or 3 stars... or zero if they don't meet the Michelin standards. 👨🍳
How this even started? Brothers Andre and Edouard Michelin founded a tyre company at a time when there were fewer than 3,000 cars in the country. To grow the company, they needed to sell more tyres, more cars were needed. So in 1900 the brothers produced a free guide with useful information for travellers, such as maps, how to change a tyre, where to fill up on petrol, and a list of places to eat or sleep for the night. 🚗
What about restaurants? Over time, this was a huge success and the Michelin guide started to grow influence specifically on the restaurant section. So they hired a team of mystery diners, inspectors to visit and review restaurants anonymously. 🕵️
What are the stars? The star system was first introduced in 1926, with a single star denoting “a very good restaurant”. Five years later, the second and third stars were added, with two stars meaning "excellent cooking that is worth a detour", and three stars "exceptional cuisine that is worth a special journey". ⭐⭐⭐
Do Chefs really care about this? The Michelin guide became a best-seller, they became the industry standard. They became the most respectable fine-dining award in the world. 🏆
I cover my experience and the cost breakdown in details on the video.
Don't expect from me these experiments all the time but I thought it was worth doing it before leaving London.
Have a great week!
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🎯 This Week’s Quote
“A man only truly respects what he pays for.”
By André Michelin
🐦 This Week’s Tweet
“If it inspires one person, it's worth doing.”
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🎙️ This Week’s Podcast
Delivering Pizzas to Managing a Billion Dollar Business with Ben Francis Gymshark CEO
By Ali Abdaal
You can listen to the full episode here.
Ali is one of the guys who inspired me to start YouTube. I've been part of his first ever Cohort and learned valuable lessons to run a channel. In this episode, he sits down with Ben Francis, the founder and CEO of leading UK Billion-Dollar fitness brand, Gymshark. Ben and Ali have a candid and in-depth conversation about building a viral brand, self-development and why the age of entrepreneurialism is now! 🧳
✍️ This Week's Blog Post
I’m here to answer 3 very simple questions: What’s a world class restaurant, What’s the experience like and is it worth it?
Read more: The Most Exclusive Restaurants in London
🎥 This Week's Video
This is one of my last videos in London so I wanted to celebrate the 9 years in one of the most important cities of my life. Here's the video.
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